Brand
Baum brand assets
The logo, the Baum King and Queen, and the colours. Use them in articles, posts, presentations and integrations.
Logo and characters
Baum logo
The pillar on its teal circle. Use this one by default.
Baum logo, transparent
The pillar alone, in teal, for placing on your own background.
Baum King
The King of Clubs — the Lender — from the deed decks, cut out on a transparent background.
Baum Queen
The Queen of Clubs — the Listing Agent — from the deed decks, cut out on a transparent background.
Colours
Baum Teal
The logo
HEX #14B8A6
RGB 20, 184, 166
Ink
Text and primary buttons
HEX #1A1917
RGB 26, 25, 23
Canvas
Page background
HEX #F5F3EE
RGB 245, 243, 238
Surface
Bands and panels
HEX #EFECE5
RGB 239, 236, 229
Hairline
Borders and rules
HEX #DEDAD2
RGB 222, 218, 210
Muted ink
Body copy
HEX #56534D
RGB 86, 83, 77
Deed Green
The deed-deck cards
HEX #2C3C2C
RGB 44, 60, 44
Card Cream
The deed-deck card stock
HEX #E5D2B1
RGB 229, 210, 177
Positive
Gains and confirmations
HEX #4A6B4F
RGB 74, 107, 79
Type
Newsreader
Headlines and numbers
Geist
Body text
Space Mono
Labels, figures and addresses
Usage
Please don’t change the logo’s colours or proportions, and place it on a background with enough contrast — the transparent version is teal, for light backgrounds; use the circle on dark ones. The King and Queen are artwork: crop them if you need to, but don’t redraw them.
For other formats or sizes, ask Baum on Telegram or write to m@trystable.co.